Author Topic: Livemocha is The Social Way to Learn a Language.  (Read 2115 times)

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Livemocha is The Social Way to Learn a Language.
« on: October 02, 2008, 07:18:23 AM »
Livemocha is The Social Way to Learn a Language.

Livemocha is an exciting e-learning Web 2.0 startup founded by a group of experienced and successful entrepreneurs based in the Seattle area. Livemocha addresses a $20 billion worldwide language learning market fueled by rapid globalization, immigration and travel. Livemocha is a first of its kind web based language learning solution integrating online instructional content with a global community of language learners. Livemocha is a venture funded company backed by Maveron, a leading Seattle based venture firm with tremendous consumer and e-learning expertise.

We started LiveMocha to ride one of the greatest macro economic trends of our time - globalization. According to Goldman Sachs, by 2025, the BRIC economies will account for more than half the GDP of the G6 economies and by 2050, they will be larger than the G6 economies. Along with globalization, we have seen a tremendous boom in immigration and travel between various countries. In 2000, over 95 million people immigrated to other countries. International arrivals are projected to grow from 694 million to 1.6 billion by 2020 with East Asia and the Pacific expected to record the highest growth rates.

Rapid globalization has created a tremendous need for people all over the world to better understand and interface with different cultures in the course of their work and travels. Foreign language learning, therefore, has emerged as a pressing need that’s critical to the success of emerging economies and global trade. Interest in English language learning has skyrocketed especially in the BRIC countries with government mandated programs in many countries to ensure English language literacy. However, business people in developing economies are also increasing appreciating that they cannot rely solely on English to conduct and win business in these emerging economies. As a result, languages such as Spanish, Mandarin Chinese, Portuguese, Russian etc. has seen a commensurate level of interest.

While globalization has increased the interest in language learning in the 21st century, solutions from existing vendors remain stuck in the 90s relying on outdated CD ROM technology. The internet today with increasing broadband penetration and VOIP adoption offers the perfect platform to create a compelling online language learning solution. Like many other Web 2.0 companies, we believe we can significantly disrupt the market and deliver significant new value by leveraging the latest trends in social networking to connect people in new and exciting ways and leverage their collective intelligence.

Livemocha is available today with support for six popular languages – English, Spanish, French, Hindi, German, and Mandarin Chinese. Key elements of Livemocha’s learning approach include:

    * Dynamic lesson content – Lesson plans include over 160 hours of beginner and intermediate level content teaching everyday conversational language along with a full range of practical reading, listening, writing and speaking exercises. Livemocha also leverages the native language expertise of its members by allowing them to enhance the content with grammar tips, alternative phrases and colloquialisms.
    * Global community – Members all over the world can utilize their native language proficiency to teach and learn from other members of the community. Users have the option of practicing structured conversation exercises with a native speaker or submitting a writing or an audio sample of an exercise for a native speaker to edit or correct. These community-based interactive tools in Livemocha help build a strong engaged language community.
    * Motivational system – For most people with little free time, learning a language can take a back seat to their busy lives. Through competitions, a language buddy system and community encouragement, Livemocha provides the tools to keep learners motivated and making steady progress.


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